Mission & Values

Discover Lancaster, a private nonprofit partnership organization, is the official Destination Marketing Organization for Lancaster County.

We are the only sales and marketing organization whose sole purpose is focused on generating the $3.4 billion in economic impact that tourism brings to the area annually.

In its daily internal & external operations as an organization, Discover Lancaster welcomes all and does not discriminate on the basis of race, creed, color, sex, national origin, age, gender orientation, disability, partnership status, or any other characteristic prohibited by law.

Discover Lancaster is committed to treating visitors with the utmost respect & understanding at all times.

Mission

To inspire people to visit and Discover Lancaster.

Vision

Lancaster County is a timeless place for all to gather, explore, and rejuvenate.

Values

Teamwork
Integrity
Innovative
Excellence
Stewardship

Partners are required to abide by our Code of Ethics, but beyond that, partner views and practices are their own, and partnership with Discover Lancaster does not imply the organization’s endorsement of such.

To learn about the power of destination marketing in Lancaster County, click here.