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Find things to do in Lancaster County, PA!
Join the Discover Lancaster team for a day of networking and learning at our 2025 Marketing Summit. The Summit is jam-packed with tourism & hospitality specific educational sessions on topics ranging from navigating AI technology to making effective social videos.
You can expect a summit packed with speaker sessions on a variety of Marketing topics, an inspirational keynote to end the day, light breakfast and lunch, and the opportunity to network with industry leaders.
When: Tuesday, April 1 · 8:30am - 4pm (with networking to follow)
Where: DoubleTree Resort by Hilton Hotel Lancaster
Price: $50 for Discover Lancaster partners and $65 for non-partners
Ticket Includes: A light breakfast, break-out sessions held by industry experts, lunch, an engaging panel discussion, and a keynote presentation. Summit registrants are also invited to continue the conversation during a networking mixer at the conclusion of the day’s sessions.
Sponsor a small business in our tourism community to attend the Summit free of charge! You will be recognized as a small business supporter at the event - Learn more at registration check-out.
Contact Katie Zimmerman for information about sponsoring this event.
Jeannie Sadaphal
Synergy in Sales
A successful sales team relies on creating great relationships regardless if it is with your client or your own team. Jeannie Sadaphal of The Ark Encounter and Creation Museum discusses the importance of a collaborative approach to meeting sales goals and complementing marketing efforts.
Trevor Fitzpatrick
Unlocking Website Potential with SEO
A business website is one of its most important sales and marketing tools. Learn best practices and practical tips to take advantage of your site's capabilities with Tower Marketing’s Kelly Howard and Trevor Fitzpatrick.
Andrea Wright
Good Service = Good Marketing
You got them to your doors, now give them a great experience! This session, led by the Fulton Theatre's Front of House Manager, Andrea Wright, focuses on why training your team to give excellent customer service can be the best tool in your marketing tool belt.
Marc Tomljanovich
Harnessing AI for Business Growth in the Tourism Industry
The future of marketing is now. Dean of the Lombardo College of Business at Millersville University, Marc Tomljanovich, discusses ways that Artificial Intelligence can benefit your marketing team’s workflow, boost your creative power, and ultimately grow and improve your business.
Rediscover Your Play
Spark your creativity and infuse more play into your day-to-day! Our Keynote Speaker, Jeff Harry, will show you how discovering your type of play and incorporating playfulness into your work can help you tap back into the imagination needed to captivate your audience.
Stephanie Lefever
Conducting Media Relations in Today’s PR Landscape
Cathy Kornfield
Conducting Media Relations in Today’s PR Landscape
Parking is free and available onsite.
Yes, the DoubleTree has a comfortable and private space for nursing. Email Katie at kzimmerman@discoverlancaster.com prior to April 1st so we can ensure the space is prepared.
Yes, the DoubleTree has accessibility features including accessible parking spaces, elevators and, ramps. Learn more about their features here. Please email Katie at kzimmerman@discoverlancaster.com prior to April 1st so we can ensure proper support is in place.
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Things To Do
Find things to do in Lancaster County, PA!
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